Friday, January 27, 2012

Honda - The Cog



The past week, my group and I filmed our first MM2B03 assignment, the Video Tableau. We had to adapt a painting or photojournalism picture into a 30 second film. What was interesting about this assignment was that there were no effects or editing done to it and it was to be done in one shot. Although it was really challenging, I felt that we got a good result as we depended a lot on the quality of the camera, our planning and how we adjust it manually to create a result we were satisfied with.

It was tricky doing something in one shot as you have to focus more on the actors and how they can get through the thirty seconds and less on taking multiple shots with different zooms and angles. When I received this assignment, a famous ad by Honda popped into my head as it too was done in 2 shots (but made it seemed like one), but it was certainly not done in one take!

When we were shooting our tableau, I felt that our shoot went fairly smoothly. it was nothing compared to the Cog advertisement by Honda. The Honda ad took over 600 takes in order to get that 2-minute ad and they had to set up each time when something very small didn't work. Our shoot took a few days as we had to go through much planning, costume searching and having to go back to the beginning because we ran into issues. To get this 2-minute ad, it took 3 months in order to complete, going though night and day to get it just right as they did it all in 2 shots and seamlessly combined only because their studio was not big enough to do it all in one. Although there was CGI added to create the smooth transition, other than that, it was all done without it.

This ad is one of my favourites just because of how much time and thought was put into it. While our class suffers with doing a thirty second film in one shot, this was two minutes, and all though it wasn't done in one shot per say, it used as little CGI as possible to try to create it.

http://www.snopes.com/photos/advertisements/hondacog.asp

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