Tuesday, March 13, 2012

Count the ones you know!


WARNING: Includes violence, swearing, and sexually suggestive material.

Logorama was created by a collective team of French animators. In 2009, it won the Academy Award for best short animated film.

This entire animation is about branding and how much it overwhelms us. There were so many different brands that I either recognized or didn't, and what I liked about this film is the creative use of each brand, whether it is a building, or the dropping of liquid to make 'Nickelodeon.' Although we pass through our day with brands around us, we aren't usually aware. With this video, it shows people that are equally unaware, but to us, it is prevalent.

Something about the animation that took be surprise was how light coloured the film appeared for it's darker and dramatic scenes. This made the brands visual and recognizable. What really made the film stand out was as I mentioned, the use of the brands in their everyday life and the creativity used to put them in unexpected places, like the X-Box logo for the crack in the earth.

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